Marketing associate professionals

Average National Salaries (2020)

What does this career do?

Marketing associate professionals assist in the development and implementation of projects which aim to elicit the preferences and requirements of consumers, businesses and other specified target groups so that suppliers may meet these needs.

Typical tasks

• discusses business methods, products or services and targets customer group with employer or client in order to identify marketing requirements
• establishes an appropriate quantitative and qualitative market research methodology and prepares proposals outlining programmes of work and details of costs
• collates and interprets findings of market research and presents results to clients
• discusses possible changes that need to be made in terms of design, price, packaging, promotion etc. in light of market research with appropriate departments
• briefs advertising team on client requirements, monitors the progress of advertising campaigns and liaises with client on potential modifications.

Current entry requirements

There are no formal academic requirements, although many entrants possess a BTEC/SQA award, A levels/H grades, a degree or equivalent qualification. Training is typically in-house, supplemented by short courses or professional qualifications provided by the Market Research Society. NVQs/SVQs in Marketing Research are available at Levels 3 and 4.

Percentage in work

• Employed

• Unemployed

Due to insufficient sample sizes, some data was excised.

Predicted employment status in 2022

• Full-time

• Part-time

• Self Employed

Predicted employment levels in the East Midlands

Career related courses available at West Notts

• Access to HE Diploma (Business) - Level 3
• Access to HE Diploma (Law) - Level 3
• Business Studies A Level - Level 3
• English Literature A Level - Level 3
• Esports (Intermediate) - Level 2
• Extended Diploma in Sport - MTFC Performance Programme (Advanced) - Level 3

About the statistics

Data is powered by LMI for All and is sourced from labour market statistics from the Office for National Statistics (ONS), the Institute for Employment Research, the Department for Works and Pensions, and the UK Commission for Employment and Skills.