Career spotlight
Advertising accounts managers and creative directors
Average National Salaries (2020)
Age 20
£18,200
Age 35
£45,240
Age 50
£54,600
Average salary in the East Midlands: £34,320
What does this career do?
Advertising accounts managers and creative directors plan, design, organise and direct the advertising activities of an organisation.
Typical tasks
- liaises with client to discuss product/service to be marketed, defines target group and assesses the suitability of various media
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conceives advertising campaign to impart the desired product image in an effective and economical way
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reviews and revises campaign in light of sales figures, surveys, etc.
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stays abreast of changes in media, readership or viewing figures and advertising rates
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arranges conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.
Current entry requirements
Entry is generally via career progression from related occupations. There are no pre-set entry standards, but in practice most directors hold a degree. Off- and on-the-job training is provided.
Percentage in work
Due to insufficient sample sizes, some data was excised.
Predicted employment status in 2022
Full-time
Part-time
Self Employed
Predicted employment levels in the East Midlands
Career related courses available at West Notts
About the statistics
Data is powered by LMI for All and is sourced from labour market statistics from the Office for National Statistics (ONS), the Institute for Employment Research, the Department for Works and Pensions, and the UK Commission for Employment and Skills.